When we’re arranging products in a supermarket, there are several tricks and tips to take into account. Let ’s have a look at some of these below:
1. Changing Things Up:
If may be easier for your customers to find things in the same spot ever day, but it’s not a profitable thing for you. Plus, changing things around a little would make them a little less monotonous. you don’t want a regular customer coming in, picking up their usual required things automatically, and making a beeline for the door. No, you want them to wander around a little, catch sight of something they didn’t know they wanted or needed, and consider buying it.
Hence, be sure to switch up your displays and move the items from once place to another at least after a couple of months. You can look up merchandising plans and try them all out to see which is a better fit for your store as well.
2. Fancy Stuff First:
The most expensive and fancy items should be at the front of every relevant aisle. If you have to stack some items, be sure to have several levels so one can pick them up without running the whole display.
If you’re displaying within the aisle itself, the most expensive and flashy items should be at eye level. Less expensive stuff could be at the bottom or the top of the racks.
3. Pay Attention to Groupings:
Items should be grouped either by their use or the color of their packaging. You want to have relevant items together as much as possible. For instance, the sponges could be close to the drying cloths and dishwashing liquids. Another example could be putting kettles, tea bags, and herbal teas together. This would lead the customer to shop in one vein of thinking instead of just grabbing one item and forgetting to get the complementary one.
You also don’t want to mess with monochrome displays. This usually makes the human eyes simply appreciate the visual effect but not focus on any one product. This wouldn't be good for sales at all!
4. Encourage Touching:
Don’t be afraid of getting your displays messed up if you have products that one simply has to touch to buy. Those glasses need to be lifted weighed and felt to be truly appreciated. This is usually a surefire way to making a sale, so don’t discourage the touching part of shopping.
5. Always Put Tags:
Yes, bar codes make for an efficient system, but customers can’t read them. There’s nothing more irritating than having to ask for the price of something. Hence, be sure to either put a price tag on the merchandise itself or on the shelf it’s displayed on. This would help the customer make a quicker decision, which would usually be in a more positive vein than if they have to look around for an employee first.
6. Lighting Up:
Be sure that your lighting makes everything show up wonderfully. A dark display could render all your displaying efforts to nothingness. Light up a fashionable display from below. Use soft lighting if you have to, but everything should be visible. The customer shouldn’t have to wonder whether something would look as good in proper lighting, else they may change their mind.
Conclusion:
Arranging the products right could ensure you the maximum amount of profit and a large number of sales every single day. You may also check out some custom counter top displays to create a better atmosphere for your shoppers.